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How do you structure an effective "About Us" page?

 An effective "About Us" page is critical to any website, as it establishes trust, connects with visitors, and communicates the core values of a business or organization. Structuring a compelling "About Us" page requires a clear, logical flow that adheres to the personality of the respective brand while engaging the intended audience. Begin with a brief introduction of the company or the individual behind the site. This should remain concise and informative, giving visitors a clear understanding of who you are and what you do. In the case of educational services, for example, if the website is about giving a digital marketing course in amritsar , the introduction should lay emphasis on your know-how in the field and value-added services being rendered for the benefit of the students. Quite welcoming in tone, this part needs to be more friendly and relatable. The next step is to elucidate the company's mission and vision. This section, therefore, explains the rea...

How Small Businesses Can Use Video Marketing to Gain Visibility and Engagement

The whole process of video marketing has become a great asset to businesses, especially the small ones seeking visibility and interaction with an audience. An age where visual content dominates would make the most significant medium storytelling, presenting, and connecting emotionally to potential customers. YouTube, Instagram, TikTok, and Facebook have changed traditional ways of business-audience interaction; thus, for all small businesses, video-marketing-adopting is mandatory now. Video marketing presents a rare market-opportunity available to small-business owners so they can actually reach out to their audience, establish loyalty for their brand, and in turn sell more products, all this without burning their pocket much. Those business owners who want to embed the above in their minds while giving effects to their actions could be said to benefit tremendously from taking a digital marketing course in Amritsar , which would empower them with video campaign creation skills. One of ...

How can small businesses use SEO to rank higher in local search results?

Search engine optimization (SEO) is, without a doubt, one of the most effective techniques for improving online visibility for small businesses in today's digital scenario, especially in local markets. Increased visibility, especially in local search results, helps small businesses attract customers from the neighborhood and increase foot traffic and leads. Through targeted use of SEO, the small businesses can develop a competitive edge over the larger firms and portray themselves as trusted names among the locals. To rank in local search engines, SEO has various techniques that small businesses can utilize, from optimizing their Google My Business profile to writing location-specific content. Learning these tools through a digital marketing course in Amritsar will provide business owners and marketers with the necessary skills to implement local SEO strategies effectively. A significant first step in local SEO consists of creating and optimizing a Google My Business (GMB) profile...

Keyword research for Youtube: A guide to going viral with digital marketing course in Amritsar

Going viral was never easier than it is today in 2024. Short form videos have changed the way digital content is utilised today. Graphics are no longer the torch bearers of social media content. Short form videos have taken that mantle. Youtube being the powerhouse of online video content since 2005 has more visits than any website (other than google). CHECK One fun fact - Till January 2024, Youtube had more than 2.7 billion monthly users, who collectively clocked 1 billion hours of content every 24 hour with 8 billion people inhabiting planet earth. Youtube is a separate module in all digital marketing courses nowdays.  Understanding YouTube/ Hitting YouTube’s sweet spot/Decoding YouTube/  Youtube being under the tutelage of Google (its parent company) gets fueled by two elements  Relevancy Just like the Google search engine, YouTube wants to provide relevant content to its users Engagement  Youtube is a platform that wants its users to stay on YouTube for as long a...

Notable Digital Marketing Trends to Look for in 2023

  Notable Digital Marketing Trends to Look for in 2023 In today's fast-paced and ever-changing digital landscape, staying up-to-date with the latest trends and techniques is essential to keep your business competitive and relevant. With the rise of new technologies and changes in consumer behaviour, digital marketing is constantly evolving, and marketers must adapt to remain successful. In this article, we'll explore the most recent digital marketing trends that are shaping the industry, from the rise of artificial intelligence and voice search to the importance of personalised content and social media engagement. So, whether you're a marketer looking to stay ahead of the curve or a business owner seeking to improve your online presence, read on to discover the latest digital marketing trends you need to know. The growth of Artificial Intelligence A new channel for digital marketing: The Smart Speakers The addition and expansion of smart speakers have proved to be a very si...

7 Social Media Trends to Look for in 2023

7 Social Media Trends to Look for in 2023 In today’s world, social media has become the biggest part of everyone’s lives. It is one of the greatest platforms through which businesses can reach their target audiences. Businesses continuously use social media strategies to promote their brands and boost their business profiles.  Nowadays, businesses use social media marketing strategies and tools to reach the right people on the right platforms.  People from all over the world, of all age generations are active on social media. This provides a great opportunity for marketers to help their business catch their targets’ eyes.  With the continuous improvement and advancement in technology and dynamic trends and preferences of customers, social media is evolving daily. Marketers must be well aware of these top social media trends in 2023 and try to use them in their best possible interest: INFLUENCE OF VIDEO CONTENT: The majority of the Internet audience is attracted by video c...

Digital Marketing Course In Amritsar

  ISO Certified Digital School Offers The Best Digital Marketing Course In Amritsar You will become a full digital marketer after taking one of Webcooks' digital marketing courses in Amritsar. You'll be an expert in cutting-edge fields like content, mobile, email marketing, social media, pay-per-click, conversion optimization, and digital analytics. Learn the newest tools and gain experience working on real-world projects with the help of Webcooks' Digital Marketing Courses in Amritsar as you get ready to be industry-ready. Course Purpose The Webcooks digital marketing certification course will provide you with a thorough understanding of the most important digital marketing sectors as well as advanced information, all with the help of this Amritsar digital marketing training. If you want to become job-ready or a successful freelancer. After completing this course, you will receive a digital marketing certification from Webcooks, the Best Digital Marketing Institute in Amri...