7 Social Media Trends to Look for in 2023
In today’s world, social media has become the biggest part of everyone’s lives. It is one of the greatest platforms through which businesses can reach their target audiences. Businesses continuously use social media strategies to promote their brands and boost their business profiles.
Nowadays, businesses use social media marketing strategies and tools to reach the right people on the right platforms.
People from all over the world, of all age generations are active on social media. This provides a great opportunity for marketers to help their business catch their targets’ eyes.
With the continuous improvement and advancement in technology and dynamic trends and preferences of customers, social media is evolving daily. Marketers must be well aware of these top social media trends in 2023 and try to use them in their best possible interest:
INFLUENCE OF VIDEO CONTENT: The majority of the Internet audience is attracted by video content on social media. This trend will continue to prevail this year as well.
According to a study, around 82% of internet traffic, this year will be video content. Over the period of time, short-term videos are gaining much more popularity over the long-term videos.
With the increasing popularity of Instagram Reels, Video Stories, Facebook Reels, YouTube Shorts, TikTok and more such formats, short videos are preferred by viewers.
EXPANSION OF SOCIAL MEDIA STORES: These days, a considerable lot of people are shopping online from social media platforms like Instagram.
This has given small businesses a great start to set foot in the market. Shopping from social media stores will gain more popularity this year as more and more businesses are going online.
Businesses are trying to create “social media-worthy” products containing aesthetic and social elements.
INCREASE IN INFLUENCER MARKETING: The number of influencers on social media is rising rapidly.
This has increased the scope of influencer marketing by a considerable margin. This marketing tactic has proved to be less expensive but much more effective. Influencers not only help in increasing followers of a business’s social media profile but also facilitates increased customer reach and connection.
MORE CUSTOMER SATISFACTION AND CONNECTION: With the help of social media, more businesses are able to connect directly with their customers and satisfy their needs in a better way.
Businesses can respond directly to customers on social media platforms without the need for any intermediary which is a great thing from both business as well as customer perspectives.
Every customer values a business which is totally active in responding to all customer's queries, be it a complaint or a question.
THE SCOPE OF LOCAL TARGETING: When companies use location filters, it helps them target local customers. Social Media posts are given an option of adding a location to every post.
Marketers can choose different locations to be added to the posts according to the region they want to target.
Social media ad campaigns can be framed according to the targeting location and regions also in order to narrow down the target market and reach the exact audience.
GROWTH OF AI FOR CONTENT CREATION: Artificial Intelligence is continuously growing and expanding in every field in today’s technologically advancing world.
The contribution of AI in the field of content creation and digital marketing has turned out to be a boon for the industry.
Tools like ChatGPT, Copy.ai, Jasper, Lumen5 etc have reduced the manual efforts of writing and creating relevant and attractive content like hook lines, captions etc for online businesses.
AI tools can help in creating attractive ad copies but sometimes there is a constraint that AI’s content can’t help you rank your blogs and website.
When used with moderation and management, AI’s content can help you save hours of effort.
NORMALIZATION OF AUGMENTED REALITY: Virtual Reality and Augmented Reality are getting normalized in various digital fields today. AR is being used in platforms like Instagram and Snapchat in the form of filters and effects.
These attract a large number of audience and increase user engagement by multi-folds.
AR helps in enhancing visuals and user experiences.
Companies like Lenskart and Amazon are using these technologies to provide a free at-home trial of products like spectacles, glasses, lip shades etc so that the customer can easily choose from various options and make a final purchase decision confidently without being skeptical.
From all the above-mentioned trends, it is quite evident that social media will rule the world this year too, it will continuously evolve and upgrade and get more attached to our daily lives.
Under the influence of the rapid increase and growth of social media, students all over the globe are determined in learning the ins and outs of social media marketing.
Social media is a guaranteed growth and fun platform along with a promise of dynamic innovation and evolution.
On one hand, it is very important for marketers to be aware of the changing trends and on the other hand, customers and users must be welcoming regarding the new trends.
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