Many parents now want their children to learn coding, but they aren't sure when to start or how. They worry it will feel like another subject, or that their child will lose interest after two weeks. Here's an approach that keeps it light. Start with play, not syntax Young children don't need to type code at all. Block-based tools such as Scratch, which came out of MIT, let them snap together colourful blocks to make a character move, a story play or a simple game. They learn the same ideas that real programmers use: instructions, loops and conditions, without struggling with spelling and brackets. Many children can start block coding around seven or eight, but every child is different. If your child is curious about how games or apps work, that's a good sign it's time. Begin with something they care about A child who loves cricket might make a scoring game. One who loves drawing might animate a character. Starting from their interest gives them a reason to...
Digital marketing ensures that a company gets in touch with interested individuals. Unlike traditional marketing practices where companies spend money on campaigns aimed at any possible audience regardless of its intention to become a customer, digital marketing allows attracting the customers that are interested in purchasing a product or service. Qualified leads help a company spend the marketing budget efficiently. Reaching the Right Audience The first advantage of digital marketing is the opportunity to identify the specific audience a company should target, based on location, interests, searches, and activities. Campaigns targeted at people searching for a particular product or service help avoid wasted ad spend and attract interested visitors. As an illustration, companies operating in Amritsar and Pathankot could use location-based marketing techniques to connect with prospective clients in these cities. Geographical marketing would help firms market relevant services to individ...