Digital marketing ensures that a company gets in touch with interested individuals. Unlike traditional marketing practices where companies spend money on campaigns aimed at any possible audience regardless of its intention to become a customer, digital marketing allows attracting the customers that are interested in purchasing a product or service. Qualified leads help a company spend the marketing budget efficiently. Reaching the Right Audience The first advantage of digital marketing is the opportunity to identify the specific audience a company should target, based on location, interests, searches, and activities. Campaigns targeted at people searching for a particular product or service help avoid wasted ad spend and attract interested visitors. As an illustration, companies operating in Amritsar and Pathankot could use location-based marketing techniques to connect with prospective clients in these cities. Geographical marketing would help firms market relevant services to individ...
Data analytics shows up in a lot of job descriptions, and many people hold back because they think it starts with programming. It doesn't have to. You can begin with tools you may already know and add coding as you go. Here's a sensible order. What a data analyst does An analyst takes data, such as sales figures, website visits or survey answers, cleans it up, finds patterns and explains what they mean so someone can decide what to do. The explaining part matters as much as the numbers. A chart nobody understands isn't useful. Step 1: Get comfortable with spreadsheets Excel or Google Sheets is where most people start. Learn sorting, filtering, formulas, pivot tables and basic charts. Many real business questions can be answered here, and it teaches you how to think about rows, columns and categories. Step 2: Learn some statistics You don't need advanced maths. Understand averages, medians, spread, percentages, correlation, and how to tell if a difference is...