Notable Digital Marketing Trends to Look for in 2023

 

Notable Digital Marketing Trends to Look for in 2023

In today's fast-paced and ever-changing digital landscape, staying up-to-date with the latest trends and techniques is essential to keep your business competitive and relevant. With the rise of new technologies and changes in consumer behaviour, digital marketing is constantly evolving, and marketers must adapt to remain successful.

In this article, we'll explore the most recent digital marketing trends that are shaping the industry, from the rise of artificial intelligence and voice search to the importance of personalised content and social media engagement.

So, whether you're a marketer looking to stay ahead of the curve or a business owner seeking to improve your online presence, read on to discover the latest digital marketing trends you need to know.

1. The growth of Artificial Intelligence

1. A new channel for digital marketing: The Smart Speakers

The addition and expansion of smart speakers have proved to be a very significant and great development. In the year 2019, an approximate of 94 million smart speakers were sold. 

Marketers can tap this opportunity to place advertisements and market their products and services. 

Here’s how to use the smart speakers for advertising and marketing in 2023:

• Using Branded Skills or Apps: Creating a branded Alexa Skill or Google Home app which is suitable to your business can be helpful in providing useful services to your targeted audience. Digital marketers have started using Alexa Skills to make their audience aware of the current industry news, related products and connect with their customers. 

• Flash-Briefing: As Amazon Alexa and Google Home speakers are now coming with a screen too, flash briefing or news flash is now gaining popularity. This helps the user to get the latest morning news and related day-to-day information. This can be a great media marketers can use to market and advertise their products.

2. Voice Search gaining prominence: Increased adoption and rise of voice search is a leading development influencing the world of digital marketing. 

In the coming years, most of the searches will be voice searches which is a great opportunity for digital marketers. It will require the marketers to use long-tail keywords like “most affordable mobile phone brand” instead of “mobile phone brands”. 

3. The raging popularity of Augmented Reality: AR has gained raving popularity over the period of time which makes it one of the most promising digital marketing trends. 

AR is being used by companies across the globe. One of them is IKEA. The IKEA Place app lets its consumers use this technology in their favour. The app lets the customer check and see how the furniture will look in their home way before purchasing it. In this way, the customer can make up his mind about purchasing the product. Lenskart has also used this technology by allowing its customers to try their spectacle frames and goggles on camera and make a final purchase decision. This can help in the marketing of more products as customers are sometimes intrigued with new technology and they tend to do different experiments with it. That is why this type of marketing is known as “experiential marketing”. This is helpful in providing the customers with a unique experience.

        2.    Targeted Marketing

  

1. Personalized Marketing: We know that this is not a new thing in marketing but it is gaining more and more popularity with each passing day. Digital marketing helps marketers in providing a pool of data which can be used for personalization based on customer demographics. Advanced Business Intelligence tools are used to collect and analyze all such data which is helpful in learning about consumer behaviour. With the help of all this data, marketers can customize their ad campaigns. 

• Creation of Personalized and Unique Content: When you create personalized content for your brand, it can help you gain a differentiation advantage from competitors. This helps in increasing brand retention and brand recall rate. Coca-Cola set a great example of marketing with the help of personalization by launching a campaign called “Share a Coke”. In this, they printed various common names on Coca-Cola bottles which helped in boosting their sales. 

Such personalized campaigns are very beneficial in connecting more with customers and creating interest in their minds. 

• Microtargeting audience: It refers to targeting specific audiences and designing your communication strategy according to them. This can help the audience relate with you psychologically. For instance, say, your target audience is young and middle-aged women, you can send them vouchers or coupons regarding apparel, cosmetics, households and other related items, whenever they shop from you or even as a giveaway. This helps in increasing customer count and conversion rates. 

•  Recommending Products: Analyze your consumer’s buying habits through past purchases or search history. This way, you can effectively market your products and services. Online shopping sites and apps are using this technique to make their customers aware of different products. Whenever you click on a product on an e-commerce site, there is always a section of “Recommended for you”, “Buyers also bought these”, “Inspired by your recent searches” etc. 

2. Using private messaging apps to communicate: Apps like WhatsApp and Instagram have now given their users to create Business Accounts on the app. This can help in increasing the efficiency and effectiveness of business processes by providing a personal space to interact. This feature is providing a great opportunity for businesses, small businesses and freelancers as well. Marketers can use these platforms to their advantage and promote them well.

      3.  Interactive Marketing

   a). Interactive Marketing Content: In order to engage the audience better, marketers are creating much more interactive marketing content. Compared to generic and traditional content, interactive content is approximately 23% more effective. Interactive marketing is a way through which, marketers try to increase audience engagement and reach. Mere posting stuff on social media platforms in order to gain more views is not enough, you have to post stuff which promises to engage more people through shares, saves, likes, comments etc. If you use interactive marketing content, it will help you to provide the audience with a personalized experience, increased shares and responses, increased engagement, brand awareness and brand promotion. 

    b). Prioritizing Video and Motion Content: All of us are aware of the fact that the attraction of every website or social media page is the quality of graphical, video and motion content. It helps in leaving an ongoing impact on the visitors’ minds and increases retention rates. Video and motion content does not only mean the videos to be posted on social media platforms but also the pop-ups, animations and motion elements which are used on our websites. Such elements are the main attraction centre of a web page and can help in increasing the visitor’s stay on your website. In 2023, marketers should focus on prioritizing such content as it can be a great way to increase online traffic.

For all marketers, it is very important to abide by these trends and update their marketing strategies accordingly. 2023 is a great year when it comes to technical upgradation as it will provide so many opportunities to grow in this field. Marketers should try to grab more and more opportunities in order to stay in the game and attract more customers.