Going viral was never easier than it is today in 2024. Short form videos have changed the way digital content is utilised today. Graphics are no longer the torch bearers of social media content. Short form videos have taken that mantle. Youtube being the powerhouse of online video content since 2005 has more visits than any website (other than google). CHECK One fun fact - Till January 2024, Youtube had more than 2.7 billion monthly users, who collectively clocked 1 billion hours of content every 24 hour with 8 billion people inhabiting planet earth. Youtube is a separate module in all digital marketing courses nowdays.
Understanding YouTube/ Hitting YouTube’s sweet spot/Decoding YouTube/
Youtube being under the tutelage of Google (its parent company) gets fueled by two elements
Relevancy
Just like the Google search engine, YouTube wants to provide relevant content to its users
Engagement
Youtube is a platform that wants its users to stay on YouTube for as long as it can hold their attention or interest. Your content needs not only to be relevant to the user but it should be able to hold the user’s attention.
What fuels the YouTube’s algorithm to increase your video’s visibility.
• CTR -
• Video Duration
• Engagement - like, comment, shares
• Watch time
Strategic Keyword Research with Digital Marketing Course in Amritsar
Understanding the intent of your target audience/Peaking into the intention of your target audience is important before exploring keyword options for your content. When we search on google it’s a generic search but when we search on YouTube it’s majorly for entertainment, information, education, problem-solving, or just out of curiosity. The query has an exploratory nature - How to, Top colleges, tutorials, etc.
Assess competitors channels
Start with searching with similar content on YouTube.
What kind of videos in your niche get the most amount of views. What are the search keywords that you see repeated the most. That should give an initial idea about searching for your perfect keywords.
Tags typically don’t matter much on youtube videos but can be used to give some ranking benefit to the video. We can see popluar video’s tags by opening the page source or by the help of chrome extension like Tags for Youtube to see a video’s tags.
Youtube Autosuggest feature
Utilise youtube autocomplete feature by putting a term you want to make content about for example, digital marketing and you would see youtube instantly provide you with other keywords relate to your keywords. Like in this case you would have, digital marketing course, digital marketing explained, digital marketing course in hindi, digital marketing course in Amritsar, etc. to give you an idea about what the masses are searching regarding your topic.
Balancing short and long tail keywords
Choose an adequate mixture of short and long-tail keywords. Short tail ones come with high competition and boast high search volume; long tail ones are usually are more precise and come with low competition along with low search volume.
You don’t want to target just the high search volume keywords because then your content might get lost in the swamps of content around that keyword. For example, marketing would have very high search volume but it would also have cutthroat competition around it. Long keywords like digital marketing course in Amritsar would have low search volume but also low competition, which would help you to rank higher easily for some keywords and also help you to target some sections of your audience easily.
Use keyword tools
Make the most of keyword tools like Google trends, Keywords Everywhere and AnswerThe Public
Keyword tools
AnswerThePublic
This is a tool designed to tell you about what questions are being asked around online regarding your keywords by people. This tool functions as a viaduct between your keywords and the user’s intent. The perfect keys (queries) to unlock your keyword’s potential. It collects the information from search engines like Google about user’s queries around a particular keyword or topic which can be further used to create content or videos serving your intended audience’s needs.
Keywords Everywhere
A highly recommended browser extension/add-on – Keyword Everywhere, gives you keyword insights literally everywhere on the internet, including the SERPs. These tools provides you with Keyword search volume, competition data, and trend information for given keywords.
How to make the most of your keywords/ Setting keys (keywords) on their mission:
Choosing Title – Title of your video is the first thing that user comes across. While searching. (Besides your thumbnail). Try to include your keyword in the most natural and creative way in your title.
Description – Keywords can be carefully woven into the description and this should be done in the first few lines. Keywords should be utilized as a way to answer your viewer’s query and to add further information for your user to drive him to clicking desired CTA (If required) Keyword stuffing should be avoided.
Tags:
Tags help YouTube to understand the context of the video. According to Youtube, tags don’t play much role in helping user’s find your video. They can be helpful when the content about your video is usually known to be misspelled.
In Audio -
Try to utilize the keywords in the audio content. YouTube’s algorithm also scans the audio for content relevancy.
Chapters —
Chapters are a part of the description. They can be created while writing the description.
In the description, create a time stamp with headings.
Start it with 00:00.
Try to make at least 3 time-stamps in ascending order
The minimum length allowed for chapters is 10 seconds.
They segment the various parts of a video, just like chapters organize content in a book. This helps the user navigate directly to the part of the video that interests them or provides a solution. All the important keywords describing the target audience’s query should be put in chapters/time stamps.
Bonus Tip:
Use Keywords in Playlist Titles and Descriptions
Add some of your main keywords in playlists and the description for playlists. It helps to rank the playlist for certain keywords and is more likely to suggest videos from the same playlist to the user if he/she has already seen one from that playlist.
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