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  Notable Digital Marketing Trends to Look for in 2023 In today's fast-paced and ever-changing digital landscape, staying up-to-date with the latest trends and techniques is essential to keep your business competitive and relevant. With the rise of new technologies and changes in consumer behaviour, digital marketing is constantly evolving, and marketers must adapt to remain successful. In this article, we'll explore the most recent digital marketing trends that are shaping the industry, from the rise of artificial intelligence and voice search to the importance of personalised content and social media engagement. So, whether you're a marketer looking to stay ahead of the curve or a business owner seeking to improve your online presence, read on to discover the latest digital marketing trends you need to know. The growth of Artificial Intelligence A new channel for digital marketing: The Smart Speakers The addition and expansion of smart speakers have proved to be a very si...

7 Social Media Trends to Look for in 2023 In today’s world, social media has become the biggest part of everyone’s lives. It is one of the greatest platforms through which businesses can reach their target audiences. Businesses continuously use social media strategies to promote their brands and boost their business profiles.  Nowadays, businesses use social media marketing strategies and tools to reach the right people on the right platforms.  People from all over the world, of all age generations are active on social media. This provides a great opportunity for marketers to help their business catch their targets’ eyes.  With the continuous improvement and advancement in technology and dynamic trends and preferences of customers, social media is evolving daily. Marketers must be well aware of these top social media trends in 2023 and try to use them in their best possible interest: INFLUENCE OF VIDEO CONTENT: The majority of the Internet audience is attracted by video c...