Going viral was never easier than it is today in 2024. Short form videos have changed the way digital content is utilised today. Graphics are no longer the torch bearers of social media content. Short form videos have taken that mantle. Youtube being the powerhouse of online video content since 2005 has more visits than any website (other than google). CHECK One fun fact - Till January 2024, Youtube had more than 2.7 billion monthly users, who collectively clocked 1 billion hours of content every 24 hour with 8 billion people inhabiting planet earth. Youtube is a separate module in all digital marketing courses nowdays. Understanding YouTube/ Hitting YouTube’s sweet spot/Decoding YouTube/ Youtube being under the tutelage of Google (its parent company) gets fueled by two elements Relevancy Just like the Google search engine, YouTube wants to provide relevant content to its users Engagement Youtube is a platform that wants its users to stay on YouTube for as long a...
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