Ask ten people how they got into digital marketing and you'll hear ten different stories. One ran the Instagram page for a cousin's bakery. Another wrote blog posts for fun and noticed a few of them got traffic. A third needed a job and "digital" sounded safe. That's the good news and the bad news. There's no fixed road in, so beginners often burn months learning things in the wrong order. Here's the order we'd suggest, and the stuff that can wait. Start with how people find things Before any tool, understand behaviour. Someone types a question into Google. Someone else scrolls Instagram and stops on a reel. A third person clicks an ad, reads two reviews and then buys. Marketing is showing up at each of those steps with something useful. A good test: pick a business you know, maybe the tuition centre near your house, and describe how a stranger would find it and decide to call. If you can do that, you're already ahead of people who've ...
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