Short-form video once felt unstoppable. Reels, Shorts ,and TikToks dominated feeds, promised fast growth ,and redefined content strategies. But as 2026 approaches, many creators and brands are asking a fair question: Are Reels still worth the effort ,or are audiences getting tired? The answer is more nuanced than yes or no. Understanding Short-Form Video Fatigue Short-form video fatigue doesn’t mean people have stopped watching videos. It means they’ve become selective . Audiences scroll faster, skip more aggressively ,and ignore content that feels repetitive or overly promotional. The problem isn’t the format — it’s the sameness. Too many brands copied trends instead of creating meaning. Over time ,novelty faded. Why Reels Still Matter Despite fatigue ,short-form video remains one of the most powerful discovery tools. Platforms continue to prioritize it because video: Communicates faster than text Builds emotional connection Shows authenticity Reels still work — but only when t...
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