Let’s be honest — for a long time, “marketing strategy” for many brands meant posting something… anything. If a new trend popped up, they jumped on it. If a competitor went viral, they copied it. And if numbers dropped, they threw more money behind ads hoping something would stick. But here’s the truth: that phase of random marketing doesn’t work anymore. We’ve entered a time where attention is cheap, but trust is expensive. You can boost your post all you want — but if there’s no strategy behind it, the results will fade as fast as the budget. The Problem With “Let’s Just Post It” Marketing You’ve probably heard this line before — “We’ll post something today so our page stays active.” That’s exactly how most brands still operate. They confuse activity with clarity . They’re visible everywhere but memorable nowhere. And that’s the real problem. When you create content without direction, it might fill a feed — but it doesn’t fill a purpose. In every digital marketing...
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