Marketers love logic. They love numbers, dashboards, charts, and ROAS. But consumers? They don’t buy with logic. They buy with feelings. Every time a person clicks “Buy Now,” “Sign Up,” or “Send Message,” it looks like a rational decision from the outside. But inside the mind, something else happens first — an emotional spark. A small internal “yes” that comes even before the brain starts analysing. This invisible emotional layer is where conversions truly happen. And the brands that understand this win. Why Emotion Comes Before Logi Think about yourself. When you buy a phone, choose a restaurant, follow a creator, or even sign up for a newsletter — what hits you first? Not the specifications. Not the price. Not the features. It’s always a feeling . “This looks trustworthy.” “It feels premium.” “This person talks like me.” “This brand gets it.” Logic enters later. Emotion arrives first. This is the foundation of neuromarketing — understanding how the hu...
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