In the past, brands competed mainly based on how many followers they had, how many people liked their posts, and how long people watched their videos. Today, however, brands have shifted their focus from metrics that measure quantity to something much smaller and more valuable – micro-attention. This micro-attention is defined as the “0.5-second window of opportunity” when a potential customer stops scrolling through their social media feed long enough to read a few words from the brand and/or hear about the brand's solution. It sounds small, but in today’s world, micro-attention is everything. Because honestly, no one has patience anymore. Forget 8 seconds — people won’t even spare 1 full second unless you give them a reason. We scroll while eating, while walking, during conversations, even while watching something else. The attention span hasn’t reduced because humans have changed. It reduced because the internet started pushing millions of things at us every day. So, the real ...
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