Webcooks Technologies Pvt Ltd

When it comes to the production of amazing pictures, two names are the most influential ones in the world of design – Adobe Photoshop and Adobe Illustrator. They are both robust tools in the arsenal of creative professionals, but they are used for different things. If you are a new guy in the design world or just taking a graphic designing course, it would be very helpful to know which software is the best for your projects. 1. Understanding Photoshop Photoshop, being a pixel-based software that handles images that are made up of tiny coloured pixels, is, therefore, the ideal software tool for retouching, editing images and producing detailed digital art. Photoshop becomes the one-stop visual tool, from adjusting colour and light, to removing the unwanted spots. 2. Understanding Illustrator Illustrator is a program that is based on vectors. Pixels are not used in Illustrator, instead the figures and the designs are created by using mathematical paths. The good side? The vector images c...

Digital marketing is always evolving. For the last ten years, Search Engine Optimization (SEO) has provided the backbone needed to increase visibility and bring customers online. But the world of technology is changing, and so is user behaviour. Users are no longer interested in combing through multiple results to find just one good answer, instead using tools that give direct conversational responses. This transition has created a new aspect: Generative Engine Optimization (GEO). SEO focuses on positioning as high as possible on a search result page; GEO doesn't do that at all. GEO focuses on ensuring your content is discoverable, especially to be cited in the answers generated by tools like ChatGPT, Gemini, and Claude. What is GEO and How is it Different from SEO? Basically, SEO is about positioning your website in the first place on the results pages of the search engines. Marketers manage to do this by keyword, meta tags, site speed, backlinks, and user experience optimization....

  Web design has evolved its scope which is not just about flashy sites but adjusted to the user's tastes. Currently, among the most trendy features are the dark mode and theme switching, which enable users to go back and forth between light and dark interfaces. On their own, these toggles do not earn much, however, they contribute significantly to the usability, accessibility, and user-friendliness of the website. Indeed, teaching the students the proper technique of converting the website into dark mode is the most important thing which is the main point of a web designing course in Amritsar , the students of the course are required to learn this skill. Why Dark Mode Matters Dark Mode is not only a design trend but also a solution for the user’s needs: Reduced eye strain: Through dark mode reading can be less hard made in low-lit areas. With the same battery capacity, devices with OLED screens will be able to run for a longer time as OLED displays consume more power than LCD scr...

If you check Instagram, LinkedIn or TikTok for a minute or two, you will quickly grasp the new trend: merely viewing is not enough for the people who want to take part in the content. Not that long ago, brands were allowed to use social media platforms for static posts, decorate them with nice layouts, or write long descriptive captions to get attention. However, nowadays, attention span is dwindling, competition is increasing, and people want to get experiences that look like they were tailored for them. The adoption of interactive content is the solution to the problem. Just imagine a brand that runs a quick and easy poll on Insta Stories, then they release a funny AR filter that makes users smile. Which one of these is the most effective way for the brand to expose themselves to engagement and make their audience return? The answer is interactive content. So why is this change taking place and how are brands getting along with it? Let us find out through insights often shared in a d...