Every month, thousands of new apps enter the market with great energy and great expectations. New ideas, new teams, new features — everyone hopes their app will be “the next big thing.” But reality quietly tells a different story: most mobile apps don’t survive their first year. They don’t fail because of poor coding or lack of investment. They fail because they misunderstand one simple truth — users don’t download apps; users keep apps. And keeping an app on someone’s phone is much harder than getting one download. Let’s talk about what actually goes wrong. 1. Apps Are Built for the Owner, Not the User This is the biggest mistake. Founders and clients build apps based on their imagination of how things should work, instead of how users actually behave. An app may have 20 features, but the user might only care about two. If those two aren’t perfect, nothing else matters. Any experienced mobile app development agency in Punjab knows that user behavior isn’t random — it’s p...
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