Visuals are usually the main attraction in the digital marketing world, but typography is just as potent. Fonts are not only beautifying components; they transmit the mood, become the branding features, and change users' feelings and activities toward your content. The proper use of typography can have a real effect on the involvement and turnover of a company whether it is a website, a social media post, or an email campaign. 1. Typography Shapes Brand Identity Typography is a unit less the mouth piece of your brand meaning just as a logo and a colour palette establish identification, your font choices give out your brand's character. A striking, contemporary typeface could communicate creativity and self-assurance whereas a traditional serif might represent trust and a long heritage of use. Tip: Consistency means a lot. Firstly, you should use only one or two main typefaces not only on your website but also on your social media and other marketing materials. This will create...
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